Starfish Holdings Welcomes CIO

Wednesday, March 27, 2024

Starfish Holdings (Starfish), the parent company of Torch Technologies, Freedom Real Estate, and SIMVANA today announced the appointment of Joe Pierce as Chief Information Officer (CIO). 

“As the companies within the Starfish portfolio continue to grow, so do the needs of Starfish. This role is key to enabling Starfish to fulfill its purpose of growing the retirement portfolios of the employee-owners of our subsidiaries,” said Starfish President John Watson. “We are excited to welcome Joe to the Starfish team. He brings the experience, knowledge, and dedication required to help us take Starfish to the next level.”

“As a benefit corporation and Certified Evergreen™ company, Starfish has committed to make a positive impact on society and make 100 percent employee-ownership sustainable for the next 100 years,” said Bill Roark, CEO, Starfish Holdings. “Joe will help us take Starfish to the next level and is essential to achieving these goals.”

Pierce brings approximately 35 years of experience with companies supporting Department of Defense programs, including McDonnell Douglas, Boeing, Lockheed Martin, Teledyne Brown Engineering, and Teledyne Technologies. He joins Starfish from Teledyne Technologies, where he served as senior director of strategic realization and was responsible for ensuring that the implementation of technology was aligned with business strategy. Pierce holds a Bachelor of Science in Electrical Engineering Technology from Murray State University.

In his role as CIO, Pierce will lead the technology strategy and drive innovation and digital transformation across the Starfish multi-company enterprise consisting of both defense and commercial companies. He will be responsible for overseeing all aspects of information technology (IT) operations, including infrastructure, systems, applications, and cybersecurity in a multi-member holding company structure.

About Starfish Holdings Starfish Holdings, Inc.

(Starfish) is the parent company of Torch Technologies, Freedom Real Estate & Capital, LLC, and SIMVANA. The company is an S-corp owned by the Starfish Employee Stock Ownership Plan (ESOP) and Trust with a focus to grow the retirement portfolios of the employee-owners of its subsidiaries. Starfish is committed to remaining an Evergreen enterprise through sustainable processes, ensuring employee ownership and financial wellbeing, supporting community wellbeing, enabling customer and partner success, all while operating with integrity. To learn more, visit